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The EX-EL brand has been around since 1919, it has been a family owned and operated company from the start of the business and continues to this day. Originally owned and operated by the AJ Linz family it is now operated by the Sillies family. 

Our mission is to treat every customer like a member of our family, with respect, honesty and integrity, and as a family our goal is to benchmark the definition of Customer Service to give you the great service you deserve. 

It is obvious from the website pictures we take great pride in our family, they and you, our customer, are the reasons we are as successful as we are today and we thank you.

We are a small local business and invite you to join our family by enjoying the EX-EL brand (and all other) products we offer.




History of the Octoberfest


The Original Octoberfest:

The original Ocotberfest started in 1810 to celebrate the marriage of Prince Regent Ludwig of Bavaria, the later King Ludwig I, and Princess Therese of Saxony-Hildburghausen were to be honored by staging a horse race. And even though there weren’t any beer tents or fairground rides at the time, it marked the birth of Oktoberfest. In 1824, Munich city awarded Andreas Michael Dall’Armi the first gold citizens medal for ‘inventing’ Oktoberfest. Dall’Armi was a member of the Bavarian National Guard and was the one that started the idea of holding a horse race in celebration of the wedding.  Make sure to toast Andreas when you attend your Octoberfest.

Seeing as the royal family couldn’t celebrate a wedding every year on October 12, it was decided to make the horse race and festival an annual event The annual shindig lasted for days; free food and beer flowed through the city. In the beginning, this beer was darker and maltier, closer to a Munich dunkel. The celebration always concluded with a horse race. In modern Munch, this tradition has been drunk under the table.

Oktoberfest Beer

Oktoberfest attendees were forced to switch to a Vienna-style lager in the late 1800s when Munich breweries ran out of the darker lager, according to the American Homebrewers Association. “After the First World War, the color evolved into a reddish-brown, Märzen-like hue. Today, the Oktoberfest style has settled into session strength, malt-forward lager with a beautiful golden to copper color. But who knows what the Oktoberfest style 50 years down the road will look and taste like,” the AHBA says.

In Munich, the qualifications for beer served at Oktoberfest is pretty rigorous. First, the brewery has to be operating in the city and pass strict German beer purity laws (the “Reinheitsgebot“).

In the United States, breweries hosting Oktoberfest celebrations are far more relaxed but like to stick with the classics: i.e. a märzen.

Today's Octoberfest

Today's festival is a smorgasbord of food, beer, and entertainment. In large beer tents, local breweries serve Märzen, a stronger, darker brew made just for Oktoberfest. Other vendors sell traditional Bavarian food such as sausages served with mustard and sauerkraut, spit-grilled chicken, warm soft pretzels, potato salad, apple strudel, and honey-dumplings. Entertainment ranges from the Costume and Riflemen's Procession and traditional folk music to carnival rides and games.

Each September, Cincinnati holds their Oktoberfest-Zinzinnati, North America's largest Oktoberfest. The festival is famous for having the world's largest chicken dance—the chicken dance oompah song is a popular German heritage song and a common feature at Oktoberfests throughout the United States.

EX-EL is ready for your Octoberfest celebrations, stop by your local meat market or deli for your EX-EL Sauerkraut needs or give us a call at 513-541-3931.


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